The preferred medium for 67% of French people and the most consumed, with each person spending 4:57’ watching TV daily.**
A medium offering a high degree of audience selectivity
A powerful medium reaching over 6.7 million listeners in France at any given moment.
WEB & MOBILE
Interactive media platforms allowing for extremely precise targeting, according to the web user’s profile and areas of interest.
Call to action media that offers the widest coverage
A means of communication designed to attract new prospects
***Médiamétrie *Media In Life, Cumul 2013, L-V 5h-24h, cible 13 ans et +. **126 000 Novembre-Décembre 2014, Quart d’heure moyen, L-V, 5h-24h, cible 13 ans et +.
- 1 - Definition of campaign objectives, of your needs and expectations
- Objectives :
- • Branding and awareness strategy
- • ROI strategy with a view to generating web traffic and increasing client sales
- Target definition :
- • Sex / Age / Location / Period / Budget
- 2 - Our marketing service drafts a tailored media recommendation
- 3 - Presentation and discussion of the recommendation
- 4 - Adjustment of the media plan and validation
- 5 - Definition of reverse scheduling
- 6 - Creation of the advertising material
- 7 - Inserting tags in order to track the campaign performance in real time
- 8 - Campaign launch
- 9 - Optimization of positioning of ads during the campaign
- 10 - Post campaign evaluation