OUR MEDIA OFFER

TV

TELEVISION

The preferred medium for 67% of French people and the most consumed, with each person spending 4:57’ watching TV daily.**

Presse

PRESS

A medium offering a high degree of audience selectivity

Radio

RADIO

A powerful medium reaching over 6.7 million listeners in France at any given moment.

Web

WEB & MOBILE

Interactive media platforms allowing for extremely precise targeting, according to the web user’s profile and areas of interest.

Affichage

BILLBOARDS

Call to action media that offers the widest coverage

Marketing Direct

DIRECT MARKETING

A means of communication designed to attract new prospects

*Deloitte, Technology, Media & Télécommunications Prédictions 2011
**Médiamétrie
***Médiamétrie *Media In Life, Cumul 2013, L-V 5h-24h, cible 13 ans et +. **126 000 Novembre-Décembre 2014, Quart d’heure moyen, L-V, 5h-24h, cible 13 ans et +.

THE 10 STAGES OF A SUCCESSFUL TV LAUNCH

  • 1 - Definition of campaign objectives, of your needs and expectations
    • Objectives :
    • • Branding and awareness strategy
    • • ROI strategy with a view to generating web traffic and increasing client sales
    • Target definition :
    • • Sex / Age / Location / Period / Budget
  • 2 - Our marketing service drafts a tailored media recommendation
  • 3 - Presentation and discussion of the recommendation
  • 4 - Adjustment of the media plan and validation
  • 5 - Definition of reverse scheduling
  • 6 - Creation of the advertising material
  • 7 - Inserting tags in order to track the campaign performance in real time
  • 8 - Campaign launch
  • 9 - Optimization of positioning of ads during the campaign
  • 10 - Post campaign evaluation